Service Overview
Focused legal support for trademark and disclosure agreements
Businesses often need to share information before a transaction, partnership, franchise discussion, or other commercial relationship can move forward. They may also need agreements that deal with how a brand, mark, or business identity can be used by another party.
While a trademark helps protect a brand name or logo from unauthorized public use, a disclosure or non-disclosure agreement is often what protects the confidential business information that gives the brand its real value. These agreements can become especially important when sensitive information must be shared with a potential buyer, investor, partner, franchisee, or licensee before a deal is finalized.
Risks involved in disclosure
During these discussions, a business may need to reveal highly sensitive information, including:
- Financial performance data tied to the brand
- Marketing strategy, budgets, and customer information
- Operational know-how, supplier details, and internal brand standards
Without a strong agreement in place, that information may be used, disclosed, or leveraged in a way that damages the business’s competitive position.
Common protections in these agreements
Depending on the relationship, this work may involve:
- Non-disclosure and confidentiality agreements
- Clear definitions of the information that must remain confidential
- Restrictions on how the recipient may use the information
- Return or destruction obligations if the deal does not proceed
- Non-circumvention terms that prevent direct contact with key customers, suppliers, or personnel in appropriate cases
- Clauses dealing with use of business names, marks, branding, or related intellectual property
Our office helps clients review and prepare these agreements so confidential information and brand-related business rights are protected before disclosure takes place.